How Gen Z Is Changing the Beauty Industry

The beauty world is evolving fast — and Gen Z is leading the shift. Generation Z’s enthusiasm for skincare, deep knowledge of ingredients, and desire for brands that feel like friends are transforming the industry from the ground up. Dalam beberapa tahun terakhir, industri kecantikan mengalami perubahan besar. Bukan hanya karena teknologi, bukan hanya karena…